From 2012 it was announced that the 2016 Olympic games will be held in Rio de Janeiro. Between the 5th and 18th August the games will take place, awarding 306 medals to 42 different sports. Prior to all the competition and excitement, the traditional Olympic Torch relay will take place 90-100 days. It is estimated for the torch to arrive in Brazil in early May 2016, with the origin of the flame lit from Olympia, Greece.
On 29th January this year, the torch relay logo was unveiled, hinting the design of the 2016 torch. After a nationwide tender with over 76 submissions, the judging panel of 11 members selected the design by innovation, brand and design experts, Chelles & Hayashi and revealed the final baton this July. Combining movement, innovation and Brazilian flavour, the torch’s design incorporates the colours of the Brazilian flag as well as elements of nature.
Chelles & Hayashi cleverly crafted the recycled aluminium torch to expand each segmented layer as the flame gets passed on from one baton to another. From the highest layer, yellow characterises the sky with the golden sun illuminating above. The following layer exposes green to mirror Brazil’s curvaceous mountains, hills and valleys. Beneath the mountains is a layer of sea. With organic ripples, the blue layer reflects Brazil’s coastal landscape. Finally, on the lower layer, the ground is represented from the most famous promenade in Rio, Copacabana.
Expanding from 63.5cm to 69cm, the torch is fabricated with recycled aluminium and coloured resin, finished with a coat of satin with a total weight between 1kg to 1.5kg. The relay will carry the flame around Brazil, crossing 300 cities and towns and passed between 12000 bearers.
Beth Lula, Brand Director of Rio 2016 Olympic committee said:
“The design of the Rio 2016 Torch was inspired by the Olympic spirit, our country’s nature, and the harmonious diversity and energy of our people”
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Adrem had a straw poll around our immediate circle of designers and the consensus was that it was indeed a worthy successor to our very own Olympic flame designed by Barber Osgerby for London 2012.
The new torch is sufficiently elegant and it has its own Brazilian identity, reflecting the country’s energy and culture. Looking back at the previous Olympic Games, the emblematic flame was in itself the focus of the spirit of the games.
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