Design Market is in Good Health

Published on: 03-02-2016

Originally published in September by the Creative Arts Creative Bloq, our very own Graphic Design consultant Nikky Lyle explains the health of the design market in the creative sector.

Adrem - How To Get Paid What You Deserve ©
Adrem - How To Get Paid What You Deserve ©

“The design market is buoyant right now,” says Nikky Lyle, specialising in the Graphics and Visualisation sector. 5 months down the track and we believe the market is still thriving for more candidates.

“Lots of companies are crying out for good people. It’s a candidate-led market at the moment. Salaries have shot up and the best people get snapped up very quickly.”

The demand for quality designers is not only focused within the London hub. More and more, Manchester is expanding its creative flare with further opportunities in studios and design firms. With a lower cost of living and the same quality of work, Manchester is an area you can still collaborate with London-based clients.

With many openings in Manchester and more and more clients opening offices there, Nikky explains: “We’ve had an agency from Manchester here in London interviewing people and other clients from Manchester have approached us wanting to meet people.”

The government has been investing more money into the area with MediaCityUK as an example, encouraging smaller start ups and larger brands to work in a centralised hub.  Manchester are competing with London agencies and they are coming up with some great companies.

In the design market employers are keen to hire new staff but it has been noticed that they are being more cautious in their selections this year so it is important to have great client-facing skills. “They want to hire people that are keen to develop and push themselves. The main thing they want is for designers to be as creative as possible.”

Adrem - Interview ©
Adrem – Interview ©

Aside from client-facing skills it is important to have an impressive portfolio. “Portfolios absolutely matter. Clients say they look at them straight away, often before they open CVs, and creatives can sometimes really let themselves down.”You should take care in your presentation including yourself and your portfolio. Nikky gives us the example “If something isn’t good enough to leave the office and go to a client, then why are you sending it through to them?”

You should take care in your presentation including yourself and your portfolio. Nikky gives us the example “If something isn’t good enough to leave the office and go to a client, then why are you sending it through to them?”

“Don’t show scruffy print-outs of your portfolio. I always recommend graphic designers to show things on a tablet and bring printed samples as well (in case your tablet crashes).”

It’s all about how valuable you make yourself. If you want to earn more, get the maximum value from yourself.

 

You can download the full article here.

Written by: Savina Tang