About the Workshop:
Adrem are collaborating with Storience to host a workshop training that offers a brief, yet proper introduction to brands and branding for architecture and design. Combining the presentation of basic concepts with free discussion and small workshop-style exercises, the training helps participants understand what brand and branding are, and how they are relevant to the world of architecture.
Much like architecture, branding is evolving at a quick pace. Today, it integrates many disciplines that range from old-style rhetoric to product and service design. It also shares some of architecture’s challenges, from sustainability and social responsibility to a genuine focus on people.
Come prepared to discuss, to ask and answer questions. Also, prepare to work in small, ad-hoc groups – branding work is always teamwork. Do not expect to know everything about brands and branding after just this training. If you get the fundamentals right, you will be better off than most professionals today, in any industry. And if the topic gets your attention, there’s a reading list at the end of the slide deck (you’ll get the deck on request, via email).
This training is part of a larger series. Nine other trainings take participants into more specific topics relevant to present-day brand building and re-building.
About Stefan Liute
Stefan is a brand strategist with over 15 years of experience, and a co-founder of branding agency Storience. He has trained corporate customers and taught to post-graduate students for almost a decade. His training style is informal, participative, and relaxed. He believes that freely sharing knowledge (from both practice and academia) only makes him and his trainees better.
18:00 – Doors open
18:30 – 20:45 – Workshop
20:45 – 21:00 – Questions and networking