Creative Support | Permanent | West End, London | £50,000/annum

Lead Generation Marketing Manager – Leading Hospitality Company Job

Location:
West End, London
Salary:
£50,000/annum
Job Level:
Manager
Job Type:
Permanent
Job Reference:
BBBH28510

A London based design-led company that focuses on the creation of high quality products for the restaurant and hotel industry are seeking a Lead Generation Marketing Manager to report directly to the Head of Sales and Marketing.

Key Responsibilities –

  • Manage, develop, refine and lead the harvesting of ‘Sales Universe’ database for potential clients
  • Set-up and optimise lead-scoring and prioritisation
  • Develop and track marketing qualified leads
  • Develop and activate lead generation/ campaign programs
  • Executing and integrated mix of email, digital, lead-nurturing and content marketing campaigns to support the top end of funnel optimisation
  • Ensure to optimise marketing automation to attract and guide qualified leads through the buying process
  • Segment target audiences based on channel firmographic criteria and completed interactions
  • Continuously collaborate with the Sales team to review and analyse activities and refine processes
  • Define lead flow processes and work with Sales to optimise interdepartmental service level agreements
  • Designing content plans/roadmaps wit the content, acquisition and sales teams, based on which types of content are performing best for each segment
  • Develop relationship marketing program
  • Key Account Presentation

The ideal candidate will have experience within a sales department and client-facing position within the luxury interiors and furniture industry. You will have a driven and pro-active approach and be well presented with excellent communication and interpersonal skills.

If this sounds like a suitable fit for you, get in touch with Alicia Moore, Creative Support at Adrem Group without delay.

Apply for Lead Generation Marketing Manager – Leading Hospitality Company Job
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