Gemma Naylor
Team Leader - Creative Support
+44(0)207 562 8282Contact Gemma

Marketing Manager for Boutique Luxury Brand

Creative Support
Ref: BBBH32285
Permanent
£35000.00 - £45000.00
City of London, London

Marketing Manager for Boutique Luxury Brand

This luxury brand is seeking an experienced Marketing Manager to join it’s dynamic growing team in their London based Studio. They design and manufactures luxury furniture and lifestyle products for clients around the globe.

The Role:

You will be responsible for executing, optimising and reporting on digital marketing activities across key acquisition channels. You will also be responsible for developing the visual aesthetic with the design director for the brand and articulating brand values through generation of new content.

Key Responsibilities:

  • Develop short & long-term strategies for organic as well as paid social media & Google activities
  • To manage Product Launches and the storytelling
  • Manage all Digital channels including Website to ensure content is up to date and “on Brand”
  • Set-up, management, reporting and optimisation of Facebook and Instagram campaigns
  • PPC campaigns on Google
  • Analyse activity results across all touch points to improve future performance
  • Implement SEO tasks to maximise search rankings
  • Establish a deep understanding of clientele aiming it at the customer
  • Keep up with latest interior design & luxury industry trends and innovation
  • Initiate new and creative ideas
  • Work collaboratively with the overall team on new brand/category launches, marketing activities and promotional events
  • Develop presentations for clients and new product launches
  • Develop narratives surrounding the brand as a whole and the individual product launches
  • Effectively manage and audit PR agency and direct Press relationship with the brand
  • Present in a knowledgeable and engaging manor about the brand
  • Manage photoshoots of projects and styling
  • Use evidence from SM to help inform product design

About You:

  • A minimum 2 to 3 years’ ++ experience in digital marketing
  • Razor-sharp attention to detail
  • Creative and has solid understanding of the luxury industry with a B2C focus
  • A broad understanding and passion for digital marketing channels
  • Loves technology and design, enjoys experimenting with new platforms and solutions to maximise activity efficiencies
  • Strong and effective communication skills
  • Advanced Excel skills with strong focus on correlating data sets and commercial forecasting, Adobe Photoshop and InDesign

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