Adrem Adventures to Prague
LFA2017 – Thanks for the Memories
As part of the London Festival of Architecture, it’s been an extraordinary month celebrating the memories of London with creative teams from Scenario Architecture and John Robertson Architects.
Originally known as the Architecture Biennale, over the years the London Festival of Architecture has transformed its 10-day event into Europe’s largest month-long architecture festival in June. Each year participants organise their events around a theme, which is announced in January by the LFA. The theme for 2017 was ‘memory’, and this year Adrem co-hosted two unforgettable events with Scenario Architecture and John Robertson Architects.
During the opening weeks of LFA2017, Adrem invited Scenario Architecture to celebrate their 10-year anniversary by hosting their show, Memories of Future in our Dreamspace gallery. The private view brought our guests through a journey of virtual reality design. Scenario’s incredibly powerful installation shaped the gallery into a design playground, allowing visitors to immerse themselves in three stages: brief, form and material.
The full-scale timber structure was built surrounding a column which then organically extended into a magnificent bench on the outer edge. On the reverse side, it acted as a resting point with a high counter to lean on. Alongside this, the anniversary show also exhibited Scenario’s finest projects and design process.
As London Festival of Architecture continued, we had the opportunity to collaborate with John Robertson Architects to exhibit their Instagram competition #JohnRemembers. In conjunction with the theme of ‘memories’, #JohnRemembers asked members of the creative community and public to upload photos of London with a personal story attached.
On the night of the launch, we invited the entry owners and special guests to come and celebrate the winning image, presented by JRA’s Director David Magyar and Communications Manager Elena Velasco-Pena. The overall winner, Martyn Clark, describes his image below:
“I’ve worked in Camden for most of my professional life and have often cycled under this railway bridge in Hawley Crescent. I’ve witnessed much change of course but the anarchic vibrancy of the market is being threatened by large commercial developments that threaten to upscale this intimate London theatre.
This photo was a chance encounter and expresses I think some of this clash of cultures.
I love how the protagonist in this image is unaware of me (you) or the ghostly mural behind as he dips into his own insular mobile world.”
In addition to the competition, the exhibition offers visitors to take away some of the images and stories, allowing them to keep a piece of the memory.
We would like to thank everyone for attending our two memorable events in June, with special thanks to the London Festival of Architecture’s Founder, Barry McKeog, and Director, Tamsie Thomson, for this opportunity to share the creativity of the architecture world.
Established in 1981 Adrem is London’s original architecture, construction and design recruitment agency.
Specialising in architecture, BIM, interiors, graphics, product and creative support, Adrem has been changing careers and growing practices globally for over 35 years.