Salone del Mobile 2018

Published on: 27-04-2018

Two days, 42,000 steps, 5 (or so) Campari spritzes and enough visual stimulation to blow your mind, Salone del Mobile is a significant event in the design calendar and for good reason. Lucy, Director at The Collective shares her experience at this year’s design fair.

Photo by Salone del Mobile 2018
It is huge. Gigantic. Stupendous. Each time I go, I wish I gave myself more time and comfier shoes, although I don’t know how much more sensible you can get than a pair from Clarks.

 

There was a plethora things to see and do, from small independent accessory manufacturers where you can buy product on the spot (wishfully thinking you will manage to cram it into your carry on), right through to large furniture manufacturers selling concepts and ideas.

 

2018 felt busier than ever, the exhibition was heaving with people from dawn till dusk and out on the streets in the design districts were equally if not more busy, most likely due to the extremely favourable weather. According to the talk on the town, around half a million people will have visited Salone del Mobile this year. For an event that started out to promote Italian furniture and furnishings for export, it is quite the success story.
Adrem - Salone del Mobile
Adrem – Salone del Mobile

Look and Feel

Generally, the show was laid out like a series of large showrooms and the majority of stands were bang on trend, as expected. Lots of brass, lush textiles, mirror finishes, terracotta pinks and muted greens with the occasional pop of purple, so it seems Pantone will have it’s way and the interiors world is due to swallow Willy Wonkers 3 course dinner gum.

SCAB

The Italian manufacturer Scab showed a very product focused stand which was effective, their Lisa chair and stool designed by Marcello Ziliani hit the spot.
Adrem - Salone del Mobile - Scab
Adrem – Salone del Mobile – Scab

DIESEL

It’s a marmite brand, but that is what I find appealing about them. Diesel aren’t a slave to trend forecasts, there wasn’t a drop of green to be seen. Their designs are bold, unforgiving and say “love it or leave it”. Confidence is an attractive trait.

SP01

Australian design, made in Italy, SP01 showed a very sophisticated range of soft furniture, mirrors and some gorgeous coffee tables that had mezzanine levels for those of us who find normal coffee table height just that little bit too low.
Adrem - Salone del Mobile
Adrem – Salone del Mobile

MIDJ

I loved the balanced design of the Appelle and Guapa chairs by MIDJ, beautiful combinations of line and organic curves.
Adrem - Salone del Mobile - MIDJ
Adrem – Salone del Mobile – MIDJ

Kriptonite

This manufacturer of high-quality shelving and accessories was like a beacon of light, almost a relief to see such purity amid a sea of muted finishes and soft lighting.
Adrem - Salone del Mobile -Kriptonite
Adrem – Salone del Mobile -Kriptonite

Containerwerk x friends

We are all consumers. Some try harder than others to curb the desire but to me, honestly it seems like a losing battle. This is why, giving value to something that was otherwise seen as useless is absolutely key to a more sustainable world for us all. When I found this installation by Containerwerk and friends I was filled with awe and hope.

 

Containwerk take used shipping containers and use them to build spaces…that people would LOVE to be in. Walking around the interior and exterior spaces of this living space was such an experience, despite the other 40 or so people that were in it with me. Sure, it helps that the space was fitted out with the help of companies like Kvadrat, Axor, Geberit, Cassina and Bosch but it was architecturally planned and put together so well, an Ikea sofa and Sainsbury’s cushions would still look first class in there.
Adrem - Salone del Mobile
Adrem – Salone del Mobile
All in all, I would highly recommend a trip to anybody who has an affinity towards design, adventure or gelato – just book your flights and accommodation for 2019 now to save yourself some left over cash for a pair of Italian shoes that don’t give you blisters.
Adrem - Salone del Mobile - Scab
Adrem – Salone del Mobile – Scab
Adrem - Salone del Mobile
Adrem – Salone del Mobile
Adrem - Salone del Mobile
Adrem – Salone del Mobile
Adrem - Salone del Mobile
Adrem – Salone del Mobile
Adrem - Salone del Mobile
Adrem – Salone del Mobile

Written by: Lucy Abraham