Video: Archiboo | Best of Season 3

Published on: 11-09-2015

Our MD, Del looks back at some of the highlights of Archiboo Season 3. Including highlights from talks by James Soane, Russ Edwards and in special memory of Moira Gemmill on her role in transforming the V&A.

Adrem - Archiboo ©
Adrem - Archiboo ©

Founder of Archiboo, Amanda Baillieu, summarises the third season on Archiboo talks

Adrem is a supporter of Archiboo’s mission to help architects become more creative in how they run and grow their practices through new thinking and new connections.

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What will drag an architect out of bed in the early morning?
Clients for one and Graham Craig and Gareth Powell of TfL were no exception.

The duo explained why developing the TfL estate is not simply a way to pay for upgrading the underground but will also free up hundreds of acres of land for much-needed housing.


At the other end of the scale, Russ Edwards from Pocket Living, which builds small, one-bedroom flats on brownfield sites, was very honest about what he wanted from an architect and some common mistakes they make when pitching.


Architect James Soane of Project Orange gave some invaluable tips on pitching for projects in India and why it’s important to understand the culture because transposing ideas from  your own country doesn’t work.


Marketing is not subject architects spend much time thinking about which is why we invited former ad-man James Scroogs to talk about what makes a brand and why it should start with hard “soul searching” not a new logo or website.


Chris Romer- Lee from Studio Octopi had a vision – to build a swimming pool in the Thames.

Many people thought he was mad and when Chris gave an Archiboo talk about his Kickstarter campaign he didn’t know if he’d raise the initial £125,000 he needed.


Persuading architects to think more like entrepreneurs has been a theme throughout all the talks which is why we invited Will Hunter to explain the thinking behind the new London School of Architecture, which opens later this month.

It’s a very different model, first because it’s independent and second because it doesn’t have a permanent home, which means it can afford to cut the cost of a two-year diploma while ensuring that its students are embedded in some of the capital’s best studios.


But it was Moira Gemmill, the V&A’s design director who drew the biggest crowd when she announced she was leaving to start a new job with the Royal Household.

Moira had been instrumental in turning the museum around by commissioning a rising generation of young architects for a range projects in the museums from the new ladies’ toilet to entire new galleries.

Moria was killed in a road traffic accident last April before she could make her mark in her new role, but her inspirational talk left us in no doubt that had she lived, she would have had bought light, clarity and style to the Royal Palaces too.


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